Nasty Gal: The Hottest New Store Around

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Nasty Gal is the up-and-coming online shopping destination.

Started by Sophia Amoruso, age 28, Nasty Gal was originally an eBay store of carefully selected vintage pieces. Today, the store sells their own new clothing, items from collaborations with other brands, and stylish vintage pieces.

Nasty Gal clothes are the epitome of the edgy Cali-cool vibe that is everywhere these days. With excesses of high waisted shorts, crop tops and body con dresses, this online store is a teenage paradise.

Recently, Nasty Gal recruited one of L.A.'s teen queens, Pia Mia Perez. From a budding music career to famous friends, Pia is the perfect super-teen to model the Nasty Gal Coachella-inspired capsule collection.

Clearly, Sophia Amoruso has paved the way for Nasty Gal's bright future. Go check out their clothes, and get them before everyone else gets them!

Yours in Fashion,
E

P.S. This was not sponsored in any way.

Fashion Bloggers Take Over

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For my Fashion Journalism class at the Fashion Institute of Technology, our final project was to write an article on a topic of our choice. I chose bloggers and their effect on the fashion industry, and I wanted to share the article with you guys.



Fashion Bloggers Take Over
May 11, 2013
By Emma Havighorst
Fashion bloggers open up what was, for decades, an exclusive industry.

   

Bloggers: (from left to right) Rumi Neely, Garance Dore, Derek Blasberg


Bloggers have become a staple to the fashion industry these past few years through their original ideas and the growing amount of influence that they have over the public. From getting those sought-after front row seats at shows to having millions of unique page views every day, bloggers are making a name for themselves in an industry that still isn’t sure what to do with them.
            Fashion bloggers open up the industry to outsiders; they show what happens inside those closed off rooms where the future of the fashion industry is discussed. In the article In Fashion Are Trends Passé? written by Ruth La Ferla for The New York Times, the author quotes Robert Burke, a consultant for luxury brands and previous fashion directory of Bergdorf Goodman's. He was quoted saying, "As little as a decade ago, we would gather at the Ritz in Paris to come up with trend stories, which would then be translated into shop windows and advertising. Forty or fifty of us held the keys to that secret information." (In Fashion, Are Trends Passe? 1).  Not long ago, those of us not in that room in the Ritz only knew the trends because they were in the windows as decided. We knew nothing of what happened, or how these things were decided. Then came the phenomenon of blogging, and the stars rose out of the crowd. Bryan Grey Yambao of Bryanboy, Scott Schuman of The Sartorialist, Susanna Lau of Susie Bubble, and Rumi Neely of Fashiontoast are among these so called “blogging celebrities”.
            These bloggers have growing amount of influence over the fashion choices of the public. By 2010, blogging was a $27.3 billion dollar industry for advertising revenue. Clearly, blogs can affect consumers, and persuade people to buy certain items. Colleen Sherin, the fashion market director for Saks Fifth Avenue acknowledges this, saying, “We do pay attention to it [the style of bloggers]… It’s important to be aware what they are blogging about and what is inspiring them. Some of the things we might have been seeing on the street are perhaps now brought to us by the internet.” This is applicable for fashion week coverage as well. In 2010, online media coverage of fashion week increased 20% in just six months before the next set of fashion weeks occurred. For Mercedes Benz Fashion Week in September of 2010, 40% of the 3600 people officially registered by IMG as press were bloggers. That rate has been steadily increasing every year since.
            In fact, many people credit the enormous influence blogging has on the public to their direct way of approaching the consumer. With this more personal form of journalism developing, the public feels more involved and included in the industry that they support with every item of clothes they buy. Christopher Bailey, the Creative Director at Burberry, was one of the first to support the standout bloggers, saying, “It’s important that the bloggers have become well respected. They have a very articulate way of expressing an opinion. The difference between bloggers and traditional press is that [bloggers] are often talking directly to a final consumer.” Clearly this direct approach resonates with the aforementioned consumers, because many of the top blogs get hundreds of thousands of page views every day. The blog Bryanboy, by Bryan Grey Yambao, gets over 215,000 views each day. The Sartorialist by Scott Schuman gets over 225,000 views each day. The front-runners in the blogging world have many viewers, showing that the public reads what they write and comes back for more regularly.
Amy Fine Collins and Eric Wilson in
front row of Christian Siriano Fall '13
© Patrick McMullan
            Most recently, these bloggers have been seen in the front rows of the top designer’s fashion shows. Just this past season, the front rows were lined with celebrities and bloggers instead of editors and buyers. Such was the case with the Christian Siriano Fall/Winter 2013 RTW show, which had the likes of Shailene Woodley (actress), Eric Wilson (New York Times journalist), Amy Fine Collins (correspondent for Vanity Fair), and many more. The blogging industry has a newly found command over the fashion industry; many of these bloggers have the ability to make or break a new designer, just as Cathy Horyn and Suzy Menkes can. To get up to that level, one must climb up the hierarchical ladder of fashion journalism.

              The fashion industry has always maintained a hierarchy of relative importance in every group of people, from the public relations to the designers to the journalists. Before blogs were invented, print journalism was the only serious form available to the public. It was through these print magazines and newspapers that the strongest journalists became among the most revered critics in the industry. Once bloggers hit the scene the set-in-stone hierarchy had to adjust. Susanna Lau, of Susie Bubble, acknowledges this, saying “there are a handful of bloggers that should be at shoes, but the front row is a different matter altogether. I feel like you need to earn your place.” This is the case with many bloggers. They are grateful for the opportunities they have had to find their place in the fashion industry, but at the same time, a bit nervous to push their luck. Going against the grain, photographer and blogger Scott Schuman feels differently: “Previously fashion had been so hierarchical. Bloggers show the average person that they too can be a part of it- that this is was it’s really like.”
            In the minds of the fashion industry, this is what it comes down to. Bloggers can connect with their audience; the public feels like they are included in the industry and that they really can see what goes on behind the scenes. The inclusion of the public is crucial to this industry, and bloggers give the people just what they are looking for.


Punk: Chaos to Couture

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Vivienne Westwood Seditionaries tee

This exhibit, which opened on May 9th, was filled to the brim with designs of Vivienne Westwood, Rodarte, Comme des Garcons, Yohji Yamamoto, Balenciaga, Givenchy… the list goes on.  The designs were either from the punk movement in the seventies and eighties, or new designs inspired by that movement. These clothes were deconstructed and made out of unconventional materials, and, in the case of a few t-shirts and an unlucky Chanel suit, covered in holes from (supposedly) cigarette burns. Accents were plentiful, and mainly consisted of gold and silver zippers, pins, chains and studs. In terms of fabrics, there was everything from leather to knitwear to loose cotton t-shirts.

The clear star of the show was Vivienne Westwood, who was and still is seen as a fashion leader of the punk movement in England. The designer has always stuck to her punk roots, and has a loyal group of followers who believe in her aesthetics. Her tee shirts stood out, and the exhibit showed over 16 of them in the first room. One of them was her well known seditionaries shirt (as seen left).

Rodarte Fall '08
Rodarte Fall '08
There were many other well-known designs showcased at this exhibit, including Gianni Versace’s safety pin dress from 1994. This dress was first worn out by Elizabeth Hurley, and I must say, she wore it very well. The gold safety pins were clearly alluding to the punk movement.  In addition, Rodarte knitwear from their Fall 2008 ready-to-wear collection was shown. These had loose, cobwebby weaves and an overall carefree, I don’t care what you think sort of vibe that was exemplified in the punk movement.


In addition, the punk movement was shown very well through the design and layout of all the rooms.  My favorite part, (shocking, yes) was the mock bathroom from CBGB’s, an old club back during the punk movement. I don’t know what it was about that bathroom, but the dust and dirt and graffiti was just so realistic and captivating. It really did make me wish I could go to CBGB’s, but it is now a John Varvatos store so I guess I can’t.

Overall, it was a stunning exhibit, and I strongly recommend going to anyone who might have lived the punk movement or would be interested in these stunning designs.


 Yours in Fashion,
E


Interview with Gina DiDomenico

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This past week, I had the opportunity to interview Gina DiDomenico, a Junior Account Executive at Paul Wilmot Communications. PWC is a PR firm that represents many brands, from DKNY to Reem Acra. Read the interview to learn more about her career and how she got into the PR world.

On Her Career:

1.     What college did you go to and what did you major in?
Bucknell University; International Relations and English Major (Concentration in Creative Writing)

2.     Did you always want to work in PR, or did you want to do something else? 
I never knew exactly what I wanted to do professionally!  Through internships, I figured out what I definitely don’t want to do.  I am so thrilled to be working in PR.  Like with any job, there are both good and bad days, but overall it has been a really positive, fun experience.

3.     If you wanted to do something else, what was it? 
 If I didn’t work in fashion, I think I’d like to pursue a job in foreign relations.  Politics and international affairs have always interested me.  Other cultures and governments really are fascinating to me…

4.     What does it mean to be a Junior Account Executive?
Titles vary depending on the PR agency, but working as a Jr. AE at PWC allows me to be involved in both editorial product placement, as well as bigger picture stories.

5.     How did you end up at Paul Wilmot Communications? 
I actually went to Bucknell with another PWC employee.  She ironically was my “g-mom” in my sorority.  When a position opened up at the company, she passed along my resume, and the rest is history!

6.     What brands and designers does Paul Wilmot Communications represent? 
PWC represents a huge range of clients, from beauty and fashion brands to artists and even a personal trainer.  (You can check out paulwilmot.com for a complete client roster…).  I personally work on Parmigiani Fleurier, Carolee, and Charlotte Olympia.

7.     What other jobs did you have before your current one? 
I actually started working at PWC as an intern and been here ever since. I guess technically this has been my only job, but my role at the company has changed a great deal over time. 

8.     Did you have internships in college/high school?
Yes, I interned during summers throughout college and recommend that every college student do the same.  Interning is a truly invaluable experience.  At the time I would have preferred laying on the beach over summer vacation, but in retrospect I wouldn’t have done it any other way.  Of course I spent some days shredding paper and making copies, but I learned at the bottom of the proverbial totem pole that my work would one day pay off.  My internships helped me become the person, the employee I am today.  I learned a lot about who I am and who I want to be, what makes me happy (and what doesn’t).  If nothing else, interning can at least help pinpoint those career paths that aren’t a good fit.

9.     If you did, do you think they are very important for pursuing a career in PR?
Yes, absolutely!  As I mentioned, I started working as an intern at PWC.  My internship is the reason I was hired.  It gave me the opportunity to prove myself in a work environment.

10. What suggestions would you give to teens in high school for the future (i.e. college, internships, jobs, etc.)?
Work hard, intern, and meet as many people as possible.  Relationships are so critical in the business world.  More often than not, who you know is more important than what you know.

On Fashion:

1.     Do you have a favorite store or brand?
In terms of stores, I love shopping at Intermix.  It’s more intimate than a department store but carries a nice variety of (incredible) brands, including Helmut Lang, which is one of my favorite RTW brands.  I am lucky enough to work on one of my favorite accessories brands, Charlotte Olympia.  Working on the account, getting to know the people behind the brand, and appreciating the product day in and day out has only made me more obsessed.

2.     Is there any current trend that you really love? 
I love the Lucite trend.  I’m also really into black & white and graphic prints.

 3.     How do you personally dress professional for work while still looking stylish? Any tips? 
PWC is relatively laid back in terms of dress code.  While we can’t wear jeans every day, suits are not required or encouraged :)  I love wearing wedges to work.  They are way more comfortable than (most) heels, and they give the illusion of heels—If I have that height, I immediately feel more put together.

4.     Do you have any tips for dressing for interviews? 
Wear something you feel confident and comfortable in.  Confidence is so important in interviews!  If you’re unsure of yourself, a potential employer might sense that doubt.  Don’t give them a reason to question your capabilities. 

Trends at Coachella

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Crop Tops


F21



PacSun


H&M



F21



High Waisted Shorts



F21                                                              H&M

H&M


Head Wraps

F21                                                 PacSun


F21


Cat Eye/ Other Shaped Sunglasses

F21

PacSun

F21